5 Common Web Designing Mistakes to Avoid
Web designers know it pretty well about how to design an attractive website. After all, an attractive website can truly grab the attention of the visitor. Web designers that are hired by SEO companies often design amazing websites for their clients. The websites are nicely decked up with beautiful templates, fonts, photos, and so on. However, after a few months, clients may get back to you complaining that their sites are not getting traffic.
First of all, you need to know this fact that a well-designed website will not help you in increasing traffic. The most important thing that is required to increase traffic is to do things that will help in increasing the exposure of your site in search engine results.
While designing a site, web designers should make sure that the site they design should not endanger other vital aspects of the site such as content, crawling, exposure, ranking and traffic. Here are top 5 blunders that web designers often make.
First of all, you need to know this fact that a well-designed website will not help you in increasing traffic. The most important thing that is required to increase traffic is to do things that will help in increasing the exposure of your site in search engine results.
While designing a site, web designers should make sure that the site they design should not endanger other vital aspects of the site such as content, crawling, exposure, ranking and traffic. Here are top 5 blunders that web designers often make.
1. Avoid decking your site with Flash
Did you know that Flash content is usually marked as empty space without any content by Google? Flash truly makes your site appearance amazing. People who think Flash enhances the look of the site try using it almost everywhere on the site. It is advisable to use Flash wherever you feel it is required and not everywhere. Rather than using up the space on your site for Flash, you can use that very space to provide quality content.
2. Incorrect URLs
Google works like humans. What appeals to humans can also appeal to Google and what appeals to Google can also appeal to humans. Avoid using URLs that are too long. You should also avoid using special characters in URLs. Instead you should focus on using keywords in the URL.
3. Improper page titles
If there is no page title, search engines will consider it as untitled page and such pages will not get the exposure they could have received had they contained proper page title. Even several pages with same titles will hamper the site’s performance.
Using short titles will only let you use few keywords in the page title whereas long titles can contain plenty of keywords which can make search engines have a tough time in ranking the page. Even poor usage of keywords or over usage of keywords in the page titles will not be of any good. Also, do not use your brand name on every title.
4. Using text inside images
Adding text to images is easy for web designers. Such images appear beautiful and attractive but the sad thing is such texts cannot be crawled. In fact, there are several ways for adding text inside an image and to make sure it will be crawled by search engines. Appropriate programming language and web designing techniques can help you do this.
5. Redirects
The 302 redirects should only be used when you want to redirect a page for temporary period to a different page. On different domains, it can lead to serious problems and hence should not be used. On the other hand, 301 redirects that are used for permanent redirection can be a safe bet.
