10 New Strategies for SEO
The effective strategies and present trends revolving around the web marketing world, particularly in Search Engine Optimization (SEO) can be explained very well in the following words by a learned man named Lao Tzu, he said: “Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.”
This article will offer you 10 of the newest strategies in SEO this year which will be relevant to your strategies and techniques. Here, you will be able to read some search engine tactics which you have known before but is proven to work for Google’s present algorithm.
This article will offer you 10 of the newest strategies in SEO this year which will be relevant to your strategies and techniques. Here, you will be able to read some search engine tactics which you have known before but is proven to work for Google’s present algorithm.
Keywording is Back
The latest Google algorithm update is apparently not an update at all but a total revamping of the search engine algorithm. Nowadays many are back to keywording—keyword title, keyword meta tagging, keyword density, keyword in URLs, etc. all this remains to be effective. The little difference though is it is more inclined towards “the topic,” the article must include some other keywords which are related to the idea or topic. This new trend is called by Google as concept grouping.
While keywords are getting back on track, refrain from overusing them. Keyword stuffing remains to be a big NO to Google. If in case you have been using this, better avoid it now or perhaps hide it.
Article is King—Again
Article writing seemed to be a predominant strategy that will never go out of fashion. But the trend now is to write longer articles—meaningful ones at that. If before, a 250-word article can already make you rank high in searches, now it’s 1500. Of course, it’s not about the word count. Google still wants it to be comprehensible, thought-worthy and grammatically correct.
Persuasive/Actionable Content
As mentioned in the previous paragraph, “article is king” again but there’s more to this writing trend. Besides writing longer, the content should also be fresh and uniquely written. This means that you should think of topic ideas which were not ever written or published. Having such type of content will increase not only traffic but also your audience base.
Visitors Engagement
Bounce rate or the extent that a visitor spends in your site. This of course depends on the content of your page; the more interesting it is, the longer they will spend time reading them. Increasing visitor engagement can lessen bounce rate and will boost your chances to rank better in the searches.
Advertisements
Is your website involved in advertisement efforts? How frequent do you use them? Where do you place them? It is not a problem when you have ads on your site, but the problem will come if you have a lot of them or that you placed them inappropriately anywhere. Chances are Google will have you penalized for this.
Readable Page URLS
As regards URLs, you can still do the old school methods when it comes to them but this time, keep them readable. Doing so will allow search engines to backlink your page to other sites. In Google, readable URLs will mean a better chance of a click-through compared when it is short or unformatted.
Speedup Page Loading
Many claims that this one is irrelevant, but a speedy page load will surely keep a visitor from closing the page. If your page loads fast, you can assure that he will be there until he finishes reading the content of your page. This is good for you as it increases your bounce rate.
Website Crawling
This perhaps is a very popular tip that you must remember. Your site can only appear in Google searches or other search engine searches for that matter when it has been crawled. So you must ensure that your site is “crawlable.” Be sure that you have the right meta tags: follow tags, index, no index, etc. which depends on the page you want to crawl it.
Organized Data
The trend now about data markup is to plan first before you implement. Everything about search results is about data formatting. With this, users are provided with maximum and best information result about a topic query.
Having an organized data in your webpage will allow maximum information to both visitors and search engines. Hence, there is a great probability that a visitor will not come to your site. So you must strategize first how to persuade them to choose your site over the others.
Of course, these 10 new SEO strategies for this year are not limited to this. There are some of the many ways you can do to rank your website in search engines like Google, Yahoo and Bing. The important thing is you’re doing purely white hat efforts and not the shady ones because if you do, sooner or later, you’ll get caught up.
Having an organized data in your webpage will allow maximum information to both visitors and search engines. Hence, there is a great probability that a visitor will not come to your site. So you must strategize first how to persuade them to choose your site over the others.
Of course, these 10 new SEO strategies for this year are not limited to this. There are some of the many ways you can do to rank your website in search engines like Google, Yahoo and Bing. The important thing is you’re doing purely white hat efforts and not the shady ones because if you do, sooner or later, you’ll get caught up.
